Working with Omnivati
Short tutorial videos, explaining how to work with Omnivati are embedded into the main Omnivati windows. They can also be viewed here:
Academic Resources
Columbia CaseWork Resources
COLUMBIA CASEWORK
Creative Connections: How Companies Innovate by Crafting New Links Between Attributes
by Jacob Goldenberg and Rom Schrift
COLUMBIA CASEWORK
Less Is More: How Industry Giants Like Apple and Philips Really Innovate
by Jacob Goldenberg and Rom Schrift
COLUMBIA CASEWORK
Go Forth and Multiply: Unlocking Successful Innovation
by Jacob Goldenberg and Rom Schrift
Articles
Articles about the SIT innovation methodology
HARVARD BUSINESS REVIEW
Finding Your Innovation Sweet Spot
Jacob Goldenberg, Roni Horowitz, Amnon Levav, and David Mazursky
MEDIUM
The Hidden Innovation Technique Behind Silicon Valley’s Creativity
Parker Merritt
Books
Books about the SIT innovation methodology
BOOK
Inside the Box: A Proven System of Creativity for Breakthrough Results
Drew Boyd & Jacob Goldenberg
BOOK
Creativity in Product Innovation
Jacob Goldenberg & David Mazursky
BOOK
Cracking the Ad Code
Jacob Goldenberg, Amnon Levav, David Mazursky and Sorin Solomon
Podcasts
Creative Thinking - Inside the Box
By Professor Jacob Goldenberg & Drew Boyd