Resources

Resources

USING OUR INNOVATION METHODOLOGY

Getting started with Omnivati

An Introduction to the Omnivati Platform. In this video you will find instructions and an example on how to create a project and work with the basic features of Omnivati.

Academic Resources

Columbia CaseWork Resources

Glowing spheres connected with axon-like lines.
COLUMBIA CASEWORK

Creative Connections: How Companies Innovate by Crafting New Links Between Attributes

by Jacob Goldenberg and Rom Schrift

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
COLUMBIA CASEWORK

Less Is More: How Industry Giants Like Apple and Philips Really Innovate

by Jacob Goldenberg and Rom Schrift

modern technology and data
COLUMBIA CASEWORK

Go Forth and Multiply: Unlocking Successful Innovation

by Jacob Goldenberg and Rom Schrift

Articles

Articles about the SIT innovation methodology

Business start up, start, new project or new idea concept. Wooden blocks with launching rocket graphic arranged in pyramid shape and a man is holding the top one.
HARVARD BUSINESS REVIEW

Finding Your Innovation Sweet Spot

Jacob Goldenberg, Roni Horowitz, Amnon Levav, and David Mazursky

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MEDIUM

The Hidden Innovation Technique Behind Silicon Valley’s Creativity

Parker Merritt

Books

Books about the SIT innovation methodology

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BOOK

Inside the Box: A Proven System of Creativity for Breakthrough Results

Drew Boyd & Jacob Goldenberg

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BOOK

Creativity in Product Innovation

Jacob Goldenberg & David Mazursky

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BOOK

Cracking the Ad Code

Jacob Goldenberg, Amnon Levav, David Mazursky and Sorin Solomon

Podcasts

Creative Thinking - Inside the Box

By Professor Jacob Goldenberg & Drew Boyd

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