Resources

Resources

USING OUR INNOVATION METHODOLOGY

Working with Omnivati

Short tutorial videos, explaining how to work with Omnivati are embedded into the main Omnivati windows. They can also be viewed here:

Creating a project

Dashboard

Components

Attribute Dependency

Subtraction

Replacement

Multiplication

Eureka

Reports

Academic Resources

Columbia CaseWork Resources

COLUMBIA CASEWORK

Creative Connections: How Companies Innovate by Crafting New Links Between Attributes

by Jacob Goldenberg and Rom Schrift

COLUMBIA CASEWORK

Less Is More: How Industry Giants Like Apple and Philips Really Innovate

by Jacob Goldenberg and Rom Schrift

COLUMBIA CASEWORK

Go Forth and Multiply: Unlocking Successful Innovation

by Jacob Goldenberg and Rom Schrift

Articles

Articles about the SIT innovation methodology

HARVARD BUSINESS REVIEW

Finding Your Innovation Sweet Spot

Jacob Goldenberg, Roni Horowitz, Amnon Levav, and David Mazursky

MEDIUM

The Hidden Innovation Technique Behind Silicon Valley’s Creativity

Parker Merritt

Books

Books about the SIT innovation methodology

BOOK

Inside the Box: A Proven System of Creativity for Breakthrough Results

Drew Boyd & Jacob Goldenberg

BOOK

Creativity in Product Innovation

Jacob Goldenberg & David Mazursky

BOOK

Cracking the Ad Code

Jacob Goldenberg, Amnon Levav, David Mazursky and Sorin Solomon

Podcasts

Creative Thinking - Inside the Box

By Professor Jacob Goldenberg & Drew Boyd

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