Fields of interests / research areas:

Creativity, new product development, diffusion of innovation, complexity in market dynamics social networks effects, and social media. He is an Academic Trustee of the Marketing Science Institute.

Publications in:

He has published papers in the Journal of Marketing, Journal of Marketing Research, JPSP, Management Science, Marketing Science, Nature Physics, and Science. In addition, he is an author of two books by Cambridge University Press, one in Chicago Press, and one book by Simon & Schuster.
Jacob’s scientific work has been covered in New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired magazine.

Other positions:

Jacob was the editor- in-chief of the International Journal of Research in Marketing and currently area editor for Journal of Marketing Research, Journal of Consumer Research and Journal of Marketing, and serves on the editorial board of Marketing Science.

Eli Itin is also a Senior Intrapreneurship Advisor and Principal at Northern Star Innovation, specializing in intrapreneurship and organizational innovation. He co-founded the Omnivati Edtech platform, used by leading Universities such as HKUST, MIT, Manheim University, Columbia University and others.

He has an MBA Cum Laude in Innovation from the Reichman University, as well as degrees in Law and Commerce from UNSW, Australia.

Eli has over 12 years’ experience in applying innovation methodologies at global organizations such as EY, Merck, Intel, Hero Motors, Salesforce, and Israel’s Aerospace Industries. For over 5 years, he has led Organizational Global Innovation at Amdocs, a multinational IT corporation.

Eli advises organizations on creating internal innovation via best practice innovation methodologies. He works with senior L&D and innovation leaders to create sustainable innovation culture and turn employee creativity into tangible organizational value. Eli is passionate about the power of innovation to clarify challenges, crystallize solutions, and create real value.

Pioneered to apply CDM (Critical Decision Method) developed by Gary Klein, the US famous cognitive psychologist, to elicit decision making patterns of key position holders who solved strategic performance problems. This is the first successful case of CDM ever done in China. The result was published in Business Review, the top business magazine in China.

Translated Roger Schwarz, the facilitation guru’s The Skilled Facilitator, The Skilled Facilitator’s Field Book and Smart Leader, Smarter Team into Chinese.

CEIBS (China Europe International Business School) MBA